SOMEDAY IS TODAY.
Leukemia & Lymphoma Society’s mission: To cure blood cancers and improve its patients lives. Interplanetary’s mission: To create a differentiating brand voice that not only makes the public aware of this 60–year old organization, but motivates giving.
In a universe where donors crave impact and transparency, LLS takes a positive approach by showing what your money accomplishes. Building on unifying theme “Someday Is Today”, Interplanetary achieves Agency of Record status for LLS in just six months and continues to bring the organization’s new voice to life across all communications in compelling brand experiences.
Emotionally powerful TV is both brand-building and direct response.
A series of :30 second spots tell the emotionally compelling story for LLS, while demonstrating ongoing proof of impact and asking for support.
Major launch in national print media extends
and deepens the conversation.
Redesigned and harder-working web site delivers on the emotional promise of the paid media campaign and gives LLS a world-class brand experience.
Communications run by local LLS chapters are critical fundraising efforts.
SMALL SPACE ADS
Small space ads have huge impact for the local chapters.
Branded outdoor signage drives the online engagement.
Digital billboards deliver compelling proof points about LLS achievements.
Targeted digital communications create a seamless on- and offline experience.
Targeted multi-touch email provides a personal way to stay in contact
with donors and increases giving.
Re-imagined internal communications create new opportunities for LLS to extend its new positioning. This informative annual report is also used as sales collateral.
Internal chapter signage is also used for presentations and event marketing.